Authoring The Telegraph
(UX, UI design and branding)
Creating an inspiring place to write stories
Adobe AEM (Telegraph's CMS) is not designed or optimised for fast pace editorial production. It was resulting in an arduous one+ hour, and 70+ step process to upload the most basic wire content. There was a business need to speed up delivery of journalism, that only a bespoke interface layer could solve.
A small product team, with structured and regular meetings with stakeholders. Successfully produced an MVP. Through understanding the needs of the whole editorial floor, additional features were prioritised then added, expediting the transition of desks onto the tool.
85% reduction in time, 79% reduction in steps to produce articles. Best Telegraph product built in 2015 (this included the rebrand and relaunch of Telegraph website, and the launch of Telegraph Travel). Press coverage in Newman Lab.
Design and development largely revolved around a fully functioning prototype. It was used as the conduit to leverage and validate hypotheses. Complete user journeys, down to the smallest scale interactions were incorporated within. All team members would present solutions to requirements for group approval and buy in. Successful solutions were incorporated and then tested on journalists. Cycles of iteration and refinement depended on test outcomes. Once signed off by the business, solutions were documented and prioritised within Jira for development sprints.
Agile iterative design and development
The focus from the business was to expedite development and roll out to editorial desks / journalists. Minimum viable product MVP (below left) design solutions which past user testing were deployed. Refinements, updates and upgrades were agreed, prioritised and scheduled into subsequent sprints (right).
Testing & open days
Initial proof of concept testing was undertaken via a variety of lab sessions, subsequently as the product matured 2 on 1 observational desk interviews replaced this. As journalist were enrolled on early release versions, user feedback and data was collected to drive refinement. As product awareness grew, open days where hosted, where any Telegraph employee could try out the tool.
(Below) Open day No.2, the Authoring team plus journalists also present was Murdoch MacLennan CEO and Director of the Telegraph
As the product gained more awareness and traction within the Telegraph, Koiton believe the product needed it's own distinguishing identity. A marque and visual language (environment 2) was developed.