Lottery New Vision
The National Lottery new vision
(UX and UI design)
Redesigning the mobile application experience
The circa 2016 app suffered from inconsistencies, outmoded tech, patch working compromises and hugely varied experience. UX management and product owners commissioned a slow burn new vision exploration project. The aim to overhaul the UX and UI, modernise and potentially push the TNL digital brand forward.
A complete audit of the current app was undertaken, existing structure and components where evaluated whether evolution and total redesign was necessary. Stake holder work shops were run to understand focus and help steering. Live app maintenance was priority but wherever possible future vision work was included within updates, learnings therein applied.
Developed a completely revised structure, which felt current, however totally familiar to existing users. Expanded upon the original Wolff digital guidelines without losing cohesion. Valuable testbed and reference for future digital updates.
UX & UI exploration and prototyping
Stakeholder workshop and brainstorming sessions, landscape audit of current app, key to understanding and surfacing legacy elements. Various home screen and results mechanics were explored, tested and validated via high fidelity prototyping.
Revised structure and digital design language
After player interviews, analysis of data, Apple app store and lottery website feedback, it was felt the current app strategy was relevent. Targeting non subscription players and retail results checkers was key to the apps success. It became clear that evolution not revolution was the most logical approach.
Play and results were split into different sections. This effectively catered to the behaviour of existing users, and created consistency with web. The play vertical listing was retained as it performed faster than other grouping combinations. Draw date and jackpot information was distilled down to its minimum. Within the results tab latest draw numbers for all games was surfaced. Often unchecked raffle numbers where also given more prominence.
Draw based game play
The play structure was optimised to reduce steps and taps. Last played numbers were automatically activated allowing for three tap to play streamlining. Legal elements were restructured and reworded to reduce screen realestate.
The 3 mechanisms (manual, ticket scanning and saved numbers) for checking numbers was largely untouched. However all were anchored within the results tab on the home screen. All where made consistent and used the same UI conventions.
Attention was payed towards the presentation of draw numbers. Draw numbers and special numbers (bonus ball) were set to large. Matches were made small and (blue) and wins (game colour) this aided hierarchy way finding and fact checking (trust being an issue with a number of technical and data entry mistakes making headlines).
Manual results checking
My digital plays (winner)